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iComfort

Serta iComfort & iComfort Hybrid at Gill Brothers Furniture

Introduce yourself to the mattress that revolutionized memory foam. These mattresses are designed to provide you with the cooling comfort and support you need for a rejuvenating sleep experience. Now with EverFeel® Triple Effects™ Gel Memory Foam. Every new iComfort mattress features this new material which is inspired by traditional memory foam, yet completely different. The unique Structure of tiny cushioning chambers instantly responds to the contours of your body to help relieve pressure points and provide more cradling comfort. In addition, this foam is infused with millions of Titanium gel beads for added strength and support, and gel beads to dissipate heat for a cooler sleep.

Serta® iComfort™
Meet Serta’s most advanced sleep system – ever featuring:
  • EverFeel® Triple Effects™ Gel Memory Foam
  • Intelligently responds to your body’s individual needs
  • Now offering both Memory foam and Hybrid mattresses
  • Compatible with all Serta Adjustable Foundations
Shop Serta iComfort Mattresses
Serta iComfort Hybrid Applause II Queen Firm Hybrid Quilted Mattress Queen Firm Hybrid Quilted Mattress
000000632679
Sale Price: $1,299.00Everyday Low Cash Price: $1,099.00Financing:$1,074.00
Best Seller
Serta iComfort Hybrid Applause II Queen Plush Hybrid Quilted Mattress Queen Plush Hybrid Quilted Mattress
000000632685
Sale Price: $1,299.00Everyday Low Cash Price: $1,099.00Financing:$1,074.00
Best Seller
Serta iComfort Hybrid Visionaire Queen Extra Plush Hybrid Mattress Queen Extra Plush Hybrid Mattress
000000632701
Sale Price: $2,149.00Everyday Low Cash Price: $1,799.00Financing:$1,774.00
Best Seller
Serta iComfort Blue 500 Plush Queen Plush Gel Memory Foam Mattress Queen Plush Gel Memory Foam Mattress
000000700012
Sale Price: $1,849.00Everyday Low Cash Price: $1,599.00
Serta iComfort Blue 500 Plush Queen Plush Gel Memory Foam Mattress Set Queen Plush Gel Memory Foam Mattress Set
500800078-1050+500800199-5050
Sale Price: $2,099.00Everyday Low Cash Price: $1,799.00
Serta iComfort Blue 100 Gentle Firm Queen Gentle Firm Gel Memory Foam Mattress Queen Gentle Firm Gel Memory Foam Mattress
000000700003
Sale Price: $1,299.00Everyday Low Cash Price: $1,099.00
Serta iComfort Blue 100 Gentle Firm Queen Gentle Firm Gel Memory Foam Set Queen Gentle Firm Gel Memory Foam Set
500800098-1050+500800199-5050
Sale Price: $1,549.00Everyday Low Cash Price: $1,299.00
Serta iComfort Blue 300 Firm Queen Gentle Firm Gel Memory Foam Mattress Queen Gentle Firm Gel Memory Foam Mattress
000000700007
Sale Price: $1,649.00Everyday Low Cash Price: $1,399.00
Serta iComfort Blue 300 Firm Queen Firm Gel Memory Foam Adjustable Set Queen Firm Gel Memory Foam Adjustable Set
500801288-1050+500826619-7550
Sale Price: $2,449.00Everyday Low Cash Price: $2,199.00
Serta iComfort Blue Max 1000 Plush Queen Plush Gel Memory Foam Mattress Queen Plush Gel Memory Foam Mattress
000000700022
Sale Price: $2,149.00Everyday Low Cash Price: $1,799.00
Serta iComfort Blue Max 1000 Plush Queen Plush Gel Memory Foam Adj Set Queen Plush Gel Memory Foam Adj Set
500801368-1050+500826619-7550
Sale Price: $2,949.00Everyday Low Cash Price: $2,599.00
Serta iComfort Hybrid Observer Queen SPT Hybrid Quilted Mattress Set Queen SPT Hybrid Quilted Mattress Set
500820083-1050+500826619-7550
Sale Price: $2,449.00Everyday Low Cash Price: $2,199.00
Serta iComfort Hybrid Applause II Queen Firm Hybrid Quilted Mattress Set Queen Firm Hybrid Quilted Mattress Set
500820191-1050+500826619-7550
Sale Price: $2,099.00Everyday Low Cash Price: $1,899.00
Serta iComfort Hybrid Applause II Queen Firm Hybrid Quilted Mattress Set, LP Queen Firm Hybrid Quilted Mattress Set, LP
500820092-1050+500805299-6050
Sale Price: $1,549.00Everyday Low Cash Price: $1,299.00Financing:$1,299.00
Serta iComfort Hybrid Observer Queen SPT Hybrid Quilted Mattress Queen SPT Hybrid Quilted Mattress
000000632691
Sale Price: $1,649.00Everyday Low Cash Price: $1,399.00Financing:$1,274.00
Serta iComfort Hybrid Philosopher Queen Plush Hybrid Mattress Queen Plush Hybrid Mattress
000000632696
Sale Price: $1,749.00Everyday Low Cash Price: $1,499.00Financing:$1,474.00
Serta iComfort Hybrid Philosopher Queen Plush Hybrid Mattress Set Queen Plush Hybrid Mattress Set
PhilosopherPlsh-Q+StabL-Base-Q
Sale Price: $1,999.00Everyday Low Cash Price: $1,699.00Financing:$1,699.00
Serta iComfort Hybrid Visionaire Queen Extra Plush Hybrid Mattress Set Queen Extra Plush Hybrid Mattress Set
VisionaireXP-Q+StabL-Base-Q
Sale Price: $2,399.00Everyday Low Cash Price: $1,999.00Financing:$1,999.00
Serta iComfort Blue Max 1000 Cushion Firm Queen Cushion Firm Gel Memory Foam Mattress Queen Cushion Firm Gel Memory Foam Mattress
000000700017
Sale Price: $2,149.00Everyday Low Cash Price: $1,799.00
Serta iComfort Blue Max 1000 Cushion Firm Queen Cushion Firm Memory Foam Adj Set Queen Cushion Firm Memory Foam Adj Set
500801268-1050+500826619-7550
Sale Price: $2,949.00Everyday Low Cash Price: $2,599.00
Serta iComfort Blue Max 3000 Elite Plush Queen Elite Plush Gel Memory Foam Mattress Queen Elite Plush Gel Memory Foam Mattress
000000700026
Sale Price: $2,749.00Everyday Low Cash Price: $2,299.00
Serta iComfort Blue Max 3000 Elite Plush Queen Elite Plush Gel Memory Foam Adj Set Queen Elite Plush Gel Memory Foam Adj Set
500802458-1050+500826619-7550
Sale Price: $3,549.00Everyday Low Cash Price: $3,099.00
Serta iComfort Hybrid Philosopher Queen Extra Firm Hybrid Adj Set Queen Extra Firm Hybrid Adj Set
500824668-1050+500828319-7550
Serta iComfort Hybrid Visionaire Queen Firm Hybrid Mattress Set Queen Firm Hybrid Mattress Set
VisionaireF-Q+StabL-Base-Q

iComfort Hybrid
The iComfort Hybrid collection of mattresses (smooth top or quilted top) offer the same benefits of the iComfort's cushioning and support from memory foam and a cooler sleep surface with EverFeel® Triple Effects™ Gel Memory Foam, but you gain support and a more traditional feel with the addition of Duet® Coil Innerspring Individually Wrapped Coil Support System. Coils and memory foam all in one bed.
Shop Serta iComfort Hybrid Mattresses
Serta iComfort Hybrid Applause II Queen Firm Hybrid Quilted Mattress Queen Firm Hybrid Quilted Mattress
000000632679
Sale Price: $1,299.00Everyday Low Cash Price: $1,099.00Financing:$1,074.00
Best Seller
Serta iComfort Hybrid Applause II Queen Plush Hybrid Quilted Mattress Queen Plush Hybrid Quilted Mattress
000000632685
Sale Price: $1,299.00Everyday Low Cash Price: $1,099.00Financing:$1,074.00
Best Seller
Serta iComfort Hybrid Visionaire Queen Extra Plush Hybrid Mattress Queen Extra Plush Hybrid Mattress
000000632701
Sale Price: $2,149.00Everyday Low Cash Price: $1,799.00Financing:$1,774.00
Best Seller
Serta iComfort Hybrid Observer Queen SPT Hybrid Quilted Mattress Set Queen SPT Hybrid Quilted Mattress Set
500820083-1050+500826619-7550
Sale Price: $2,449.00Everyday Low Cash Price: $2,199.00
Serta iComfort Hybrid Applause II Queen Firm Hybrid Quilted Mattress Set Queen Firm Hybrid Quilted Mattress Set
500820191-1050+500826619-7550
Sale Price: $2,099.00Everyday Low Cash Price: $1,899.00
Serta iComfort Hybrid Applause II Queen Firm Hybrid Quilted Mattress Set, LP Queen Firm Hybrid Quilted Mattress Set, LP
500820092-1050+500805299-6050
Sale Price: $1,549.00Everyday Low Cash Price: $1,299.00Financing:$1,299.00
Serta iComfort Hybrid Observer Queen SPT Hybrid Quilted Mattress Queen SPT Hybrid Quilted Mattress
000000632691
Sale Price: $1,649.00Everyday Low Cash Price: $1,399.00Financing:$1,274.00
Serta iComfort Hybrid Philosopher Queen Plush Hybrid Mattress Queen Plush Hybrid Mattress
000000632696
Sale Price: $1,749.00Everyday Low Cash Price: $1,499.00Financing:$1,474.00
Serta iComfort Hybrid Philosopher Queen Plush Hybrid Mattress Set Queen Plush Hybrid Mattress Set
PhilosopherPlsh-Q+StabL-Base-Q
Sale Price: $1,999.00Everyday Low Cash Price: $1,699.00Financing:$1,699.00
Serta iComfort Hybrid Visionaire Queen Extra Plush Hybrid Mattress Set Queen Extra Plush Hybrid Mattress Set
VisionaireXP-Q+StabL-Base-Q
Sale Price: $2,399.00Everyday Low Cash Price: $1,999.00Financing:$1,999.00
Serta iComfort Hybrid Philosopher Queen Extra Firm Hybrid Adj Set Queen Extra Firm Hybrid Adj Set
500824668-1050+500828319-7550
Serta iComfort Hybrid Visionaire King Firm Hybrid Mattress Set, Adj King Firm Hybrid Mattress Set, Adj
VisionaireF-K+2x821719TXLK

iComfort & iComfort Hybrid Technology

Pressure Relief, Added Support and Cooler Sleep
Pressure Relief, Added Support and Cooler Sleep
What is EverFeel® Triple Effects™ Gel Memory Foam?
Every new iComfort mattress features this new material which is inspired by traditional memory foam, yet completely different. It is designed to intelligently respond to your body in 3 ways: 1) helps relieve pressure points for increased comfort, 2) provides added support to help with body alignment and 3) aids in temperature regulation while you sleep.
How Does it Work?
The unique structure of tiny cushioning chambers instantly responds to the contours of your body to help relieve pressure points for more cradling comfort, plus, it’s infused with million of Titanium gel beads that gather to help add strength and support where your body needs it most. Finally, an advanced thermal management system in the gel beads dissipates excess heat to help you sleep at a comfortable temperature.
Added Support
more support
What is the SmartSuppot™ Memory Coil System?
It is the world’s first memory coil support layer that brings the unique feel and response of memory foam to an advanced spring system.

Hundreds of individually wrapped, slow recovery coils work with the foam layers above and below to continuously adapt to the contours of your body.

This helps provide additional conforming support without any of the unwanted springy feel of other support systems.
*Found ONLY in the SmartSupport™ models.
Consistent Feel
consistant feel
What is EverTemp™ Technology?
This exclusive technology helps the advanced memory foams in our iComfort mattresses remain comfortable regardless of temperature or humidity. It works by broadening the temperature and humidity range where the materials consistently retain their natural feel.
Customize Your Comfort with an Adjustable Base
customize
Experience customized comfort and support
Every Serta iComfort mattress is compatible with a Serta adjustable foundation, allowing you to elevate the head and foot of the mattress for optimal comfort when you are reading, checking emails watching television or just relaxing, plus, select bases offer new luxury features including our breakthrough Serta® SleepGPS™ with SleepTracker Technology™ in our most advanced model.
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